There’s no shortage of sales tools available on the market, but it can be hard to determine which tools are right for your team. The most valuable tools reduce inefficiencies and set your team up for success. Here are some things to consider when choosing your sales tools.
To help get you started on the right track you need to ask three questions:
- Does your team have the tools they need to succeed?
- Can they exceed expectations using the tools you have provided?
- Are the tools simple and straightforward not requiring wasted sales effort or time?
The answers to these questions help give you an idea of what your team needs to succeed, and what tools might be missing from the equation, but they should also encourage you to think about your sales goals in a broader way. It’s one thing to purchase sales tools that meet your current needs, but you need tools that can grow and expand with your sales team as they push towards bigger goals.
Once you’ve considered the big picture, start by making a list of your core business needs, which will help guide you as you explore possible solutions. Think quality over quantity. You don’t want your team to end up buried under a pile of solutions and protocols, so think about creating a simple and efficient workflow by implementing fewer tools that can do more.
The best tools do the following things:
- Make data more accessible
- Integrate with other systems efficiently and easily like CRM, business planning and sales process
- Enhance productivity by automating common tasks
- Facilitate hiring, training, and managing your team
- Elevate key metrics, like lead velocity and close rates
- Enhance customer interactions, calls and communications
- Enhancing team collaborating and selling
This can serve as a guideline for you as you evaluate and prioritize the types of tools available. If you find a tool you like, check it against this list and see where it falls. Each of these factors helps save your team time and frees them up to do more valuable tasks, like finding new leads and closing deals.
Researching and vetting the right tools can be time-consuming, but it’s an important investment in the long-term success of your team. Following these guidelines helps simplify your selection process, and ensure that you are choosing the right sales tools for your team.