Running a business in the modern age means being aware of what technological tools are available and choosing the resources that will do the best job of setting your team up for success.
A sales tool is any software, framework, process model or template that improves your sales process, making it better, faster, or cheaper. But a tool is only helpful if you choose the right one, and consider how it will fit into your current systems and communication methods. Ideally, good tools integrate easily with other products, save time and effort, and help your sales team follow up.
But with so many options available, it can be a challenge to determine what tools you need. To help you understand the different types of resources available, we’ve put together this list of the six most important categories of sales tools.
Whatever sales tools you decide to implement, you want to consider how they will work with other products – your email program, your marketing automation, your analytics software, etc. Ideally, they need to work with what you have and be easy for your entire team to adopt. As you explore which tools to utilize, be sure to consider whether your team currently has the tools they need to do their job, and what tools would offer the greatest time-saving and efficiency for your sales reps. By automating and streamlining the rote tasks of the sales process, you can free your team up to focus on more valuable tasks – like looking for new prospects.
Evaluate Your Tools
There’s no shortage of sales tools available on the market, but it can be hard to determine which tools are right for your team. The most valuable tools reduce inefficiencies and set your team up for success. Here are some things to consider when choosing your sales tools.
If you have a product or service that you want to sell, the chances are good that you have set a sales quota, goal or target. Setting quotas is a powerful tool that companies use to drive and manage growth, monitor sales rep activity, and promote revenue attainment. But have you ever considered what makes an effective quota?